划重点
15张巨大广告牌,引领优衣库“环球之旅”。
来源 | 商业地产头条(ID:Dtoutiao)
作者 | 米娅
头图来源 | wonder-wall.com
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优衣库为什么开全球旗舰店?
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首试欧美,逐步破局
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巩固日本,扩张亚洲
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运营术:打造世界级广告牌
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选址:核心地段,与一线品牌门店为伍
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形态:多层千平大店
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内核:设计先行,内容为王
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翻新升级术:延续品牌力
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主题鲜明,深化品牌联结
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复合业态,生活方式化
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