近年来,随着文化旅游经济持续增长、各级政府的政策导向、以及消费升级和技术升级的不断演进,文旅产业受到各方持续关注和投入。在科技助力文旅融合发展的趋势下,“新文旅”更加强调智能化、品质化和IP化,注重通过数字治理,提升服务供给和用户体验,助力文旅产业高质量发展。
面向新文旅时代,在刚刚过去的2019年里,腾讯用户研究与体验设计部(CDC)与腾讯文旅,以及行业中的其他合作伙伴一道,在文旅行业中进行了大量调研工作,调研团队经历了不同课题的数次调研,走访了全国多个省市,深度访问了数百名文旅消费者,收集了数万份调查问卷,发布了《2019中国文旅产业用户调研报告》。
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报告来源:腾讯用户研究与体验设计部《2019中国文旅产业用户调研报告》
转载请注明出处。